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SERVICE 03 · MARKETING CAMPAIGNS

Put your name in every feed — and prove it worked.

Paid ads, press runs, and creator placements for releases, shows, tours, products, and drops. We put you in the feeds of the creators and platforms your fans already watch, so the name, the song, and the face finally connect — and we track every step.

What we run campaigns for

Shows & tours Fill the room. Ads run to the ticket page, tracked through to purchase.
Releases Singles and projects, with pre-save and release-week pushes.
Products & drops Merch, product launches, and limited drops aimed at the people most likely to buy.
Fan growth Grow followers and an SMS list you own, ahead of your next move.

MORE THAN ADS

Three ways we put you in front of people

Ads get you seen. Press runs and creators get you remembered. The best campaigns use all three.

Paid ads Facebook and Instagram campaigns run from your own pages, aimed at the people most likely to stream, buy, or show up.
Press runs Interviews, features, and appearances on the podcasts, shows, and platforms your fans already follow — so people see the face behind the name.
Creator placements Your song or product in content from our network of creators and pages, built to feel native to their audience — not like an ad.

No creative yet? We make it too — ad edits, flyers, and short-form cuts built to perform.

WHAT’S INCLUDED

The full campaign, not just a boost button

Strategy & budget plan Goal, audience, timeline, and how your ad budget is split across the campaign.
Tracking setup Meta pixel on your ticket or landing page and separate tracking links per artist or ad, so results are never a guess.
Ads from your artist page Campaigns run through your own Facebook and Instagram pages, so engagement and followers land on you.
Targeting Location, age, and interest targeting built around who actually listens — plus retargeting people who already engaged.
Creative direction & production Which clips, flyers, and hooks to run — and if you don’t have them, we make them. Versions get tested against each other.
Press & creator outreach We pitch you to podcasts, shows, and creators, and line up placements with our creator network.
Optimization & reporting We watch results while the campaign runs, move budget to what works, and send a report at the end.
AD SPENDAlways separatePaid straight to the platform, so you see exactly where every dollar goes.
MINIMUM$500 a monthLess than that doesn’t produce enough data to see what’s working.
LENGTH90 daysEnough time for the algorithm to learn, test, and find your audience.

How it works

1 Brief What you’re promoting, when, where, and your monthly ad budget.
2 Setup Page access, pixel, tracking links, and creative ready to go.
3 Launch & optimize Ads go live and we adjust while they run.
4 Report Spend, reach, and results — and what to do next time.

HOW THE MONEY IS TRACKED

Jenn Carter’s pageTRACKING LINK · JENN
Kyle Richh’s pageTRACKING LINK · KYLE
TaTa’s pageTRACKING LINK · TATA
One ticketing pageEVERY SALE TAGGED BY ARTIST
Next show’s budgetMORE SPEND WHERE TICKETS SOLD

IN PRACTICE

How we run 41’s show campaigns

For 41 shows, we run ads from each artist’s own page into one ticketing page, with a separate tracking link per artist. That way we can see exactly which artist’s audience bought tickets — and spend smarter next time.

Questions

Is ad spend included in your fee?

No. Ad spend is completely separate from our fee and is paid directly to the platform, so you always know exactly what went to ads.

Do you need access to my Instagram?

We need ad access to your Facebook and Instagram pages through Meta Business Suite. You never share your password, and you can remove access at any time.

Is there a minimum budget?

Yes — at least $500 a month in ad spend. Below that, there isn’t enough data to tell what’s working or to act on it.

How long do campaigns run?

Our standard campaign is 90 days. Ad platforms need time and data to learn who responds, and short bursts rarely leave you with results you can act on. Shorter pushes are possible around a specific show or release date.

Can you make the ads for me?

Yes. If you don’t have creative ready, we can produce ad edits, flyers, and short-form cuts as part of your campaign.

Can you guarantee ticket sales or streams?

No one honestly can. What we guarantee is a properly built campaign and clear reporting on what your money did.

Plan a campaign

Tell us what you’re promoting. We’ll come back with a plan and pricing. Ad spend is separate from our fee.

Minimum $500 a month. Standard campaigns run 90 days.

PAIRS WELL WITH

Data-driven growth Music promotion Consulting